Wang, Xiaorong

Wang, Xiaorong has 2 paper(s) in the AIS Basket corpus on Otero.

1. Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength — Decision Support Systems, 2022
2. Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement — Information & Management, 2019