Lu, Xianghua

Lu, Xianghua has 13 paper(s) in the AIS Basket corpus on Otero.

1. The Effects of Featuring Product Sampling Reviews on E-Tailer Websites — Journal of the Association for Information Systems, 2024
2. Mutual Disclosures and Content Intimacy in User Engagement: Evidence from an Online Chat Group — MIS Quarterly, 2024
3. Examining the spillover effect of sustainable consumption on microloan repayment: A big data-based research — Information & Management, 2022
4. Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions — Decision Support Systems, 2020
5. Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews — Information Systems Research, 2019
6. When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization — Information Systems Research, 2019
7. Know who to give: Enhancing the effectiveness of online product sampling — Decision Support Systems, 2018
8. Dynamic sales impacts of online physical product sampling — Information & Management, 2017
9. An empirical study of the cross-channel effects between web and mobile shopping channels — Information & Management, 2016
10. The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba.com — Journal of the Association for Information Systems, 2015
11. Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales — Journal of Management Information Systems, 2014
12. Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews — Information Systems Research, 2013
13. Dr. Jekyll vis-à-vis Mr. Hyde: Personality variation between virtual and real worlds — Information & Management, 2011