Chuang, Howard Hao-Chun

Chuang, Howard Hao-Chun has 3 paper(s) in the AIS Basket corpus on Otero.

1. Elaboration likelihood model, endogenous quality indicators, and online review helpfulness — Decision Support Systems, 2022
2. The impact of e-retail characteristics on initiating mobile retail services: A modular innovation perspective — Information & Management, 2016
3. Mathematical modeling and Bayesian estimation for error-prone retail shelf audits — Decision Support Systems, 2015