Lai, Hung-Jen

Lai, Hung-Jen has 2 paper(s) in the AIS Basket corpus on Otero.

1. Personalized Content Recommendation and User Satisfaction: Theoretical Synthesis and Empirical Findings — Journal of Management Information Systems, 2006
2. Effect of store design on consumer purchases: an empirical study of on-line bookstores — Information & Management, 2002